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Case Study: How We Helped Bowhayes Trees Grow Online with Local SEO and Smart Web Design

  • Writer: Kerri Cuthbert
    Kerri Cuthbert
  • 7 days ago
  • 3 min read

Tucked away in the rolling hills near Ottery St Mary, Bowhayes Trees is a family-run business with a passion for trees, hedging, and plants that thrive in British gardens. Known for their high-quality stock and horticultural expertise, they were already popular with loyal customers — but their website and online presence didn’t reflect the full scale of what they offered.


That’s where Concept Fusion came in. As a Devon-based marketing agency, we understood the unique challenges and opportunities of their local market — and we knew exactly how to help them grow their digital reach.


Bowhayes trees website


The Challenge: A Fantastic Product Range Without the Online Visibility


Bowhayes Trees had a loyal following and a brilliant physical location — but their digital setup needed work:

  • Their website was cluttered, dated, and not designed for modern ecommerce.

  • Customers were struggling to find specific products like hedging packs, fruit trees, or seasonal collections.

  • Local SEO was inconsistent — they weren’t ranking well for terms like “trees Ottery St Mary” or “Devon tree nursery.”

  • Email marketing was under-utilised.

  • Their seasonal campaigns lacked structure and planning.



Our Strategy: Rooted in Local Knowledge, Grown with Strategy


1. Website Overhaul with Plant-Focused UX

We rebuilt their ecommerce website using a clean, structured layout designed to:

  • Help users filter by product type, eventual height, pot size, and flowering season.

  • Present clear plant specifications with SEO-friendly descriptions.

  • Improve product search, cart flow, and mobile usability.

  • Reflect their Devon brand identity through seasonal imagery and orchard photography.


2. Ongoing SEO and Category Optimisation

We didn’t just redesign — we optimised. That included:

  • SEO-rich category landing pages (e.g. Hawthorn Trees, Ornamental Trees UK)

  • Structured product descriptions featuring botanical names, growth rates, care tips, and location relevance.

  • A blog strategy with pillar and seed posts on topics like Screening Trees for Devon Gardens and How to Choose Hedging for Clay Soils.


3. Seasonal Campaigns + Email Flows

We planned and executed campaigns for major sale periods, including:

  • A structured Easter flash sale campaign with email flows, social content, web banners, and remarketing strategy.

  • Monthly feature campaigns (e.g. 20% Off Magnolia Trees, Winter Flowering Collections).

  • A follow-up nurture series through Klaviyo to recover cart abandonments and drive repeat business.



The Results: A Thriving Digital Ecosystem


Thanks to our combined efforts across web, SEO, and marketing, Bowhayes Trees experienced measurable growth in just a few months:


Key Wins:

  • +96% increase in organic traffic from targeted SEO

  • First-page rankings for high-value local and national terms (e.g. “Devon tree nursery,” “ornamental trees for privacy”)

  • Email flows that convert: 3.6x ROI on campaign sends and 18% average open rates

  • Smoother seasonal launches with higher engagement and fewer abandoned carts

  • Faster checkout and lower bounce rates on mobile


But most importantly — Bowhayes Trees now have a digital presence that reflects the professionalism and care they put into every tree and shrub they grow.



What Other Devon Businesses Can Learn from Bowhayes Trees


If you're a rural or horticultural business in Devon — or any SME with a great product and a patchy digital footprint — Bowhayes Trees is proof that the right strategy can turn things around quickly.

Your customers are searching online — whether they’re in Sidmouth, Honiton, or Exeter — and your website and marketing need to meet them there with clarity and confidence.



Want to See Results Like This?


Whether you’re selling trees, shepherds huts, or spa experiences — if your business is based in Devon, we’d love to help you flourish online.


👉 Get in touch with our Devon-based web and marketing team at Concept Fusion to discuss how we can support your growth with SEO, web design, and results-led campaigns.



Concept Fusion: Helping Devon’s best businesses get seen, get clicks, and get customers.

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