Creating a successful Facebook advert (ad) requires a blend of strategic planning, creative design, and continuous optimisation. Whether you run an ecommerce store, a local service, a SaaS company, or even a healthcare clinic, the fundamentals of a great Facebook ad are the same. This guide will walk you through each step – from choosing the right campaign objective to designing eye-catching visuals – so you can craft the perfect Facebook advert aligned with your business goa

Choosing a colour scheme for your website can feel daunting, especially if you’re not a designer. But with a little guidance on colour basics, any small business owner can create a palette that looks great and reflects their brand’s personality. In this friendly guide, we’ll walk through how to pick an ideal set of colours, what each colour in your palette should do, and tips on harmony, contrast, and using shades effectively. By the end, you’ll feel empowered to make confide

No matter what industry you’re in – from e-commerce and SaaS to content creation or local services – a strong subscriber base is one of...

Effective email marketing starts with smart audience segmentation . Rather than blasting the same message to everyone (and risking low engagement), dividing your subscribers into relevant groups lets you tailor content to their interests and behaviours. The payoff is huge : segmented campaigns see significantly higher open and click-through rates than one-size-fits-all email s , and a majority of marketers report better engagement and revenue when they person alise by segment

Email marketing remains one of the highest-ROI channels for e-commerce. In fact, 35% of companies see returns of over £36 for every £1...

Web designers often struggle with how to size content and space elements consistently. Issues like max container width , section padding...

Your website isn’t just about looks – it’s a key part of your SEO success. Discover how often you should refresh your design, the signs your site needs an update, and best practices to improve rankings without losing traffic. Keep your site fast, modern, and search-friendly.

Writing a blog post isn’t just about putting words on a page — it’s about creating content that educates, entertains, and drives results....

Struggling with SEO? Our ultimate checklist breaks it down step by step — from content to technical fixes — so your site can rank higher and convert better.

In today's competitive landscape, where every brand is vying for attention, the role of design in marketing strategies has never been...

Working with a Devon-based web designer gives your business a unique edge — from better local SEO to hands-on collaboration. Learn how regional insight builds stronger online success.

Choosing a marketing agency in Devon? Discover what to look for — from local insight to real results — with expert tips from Concept Fusion, your trusted regional partner.

At Concept Fusion, we help Devon businesses grow with tailored marketing strategies, local insight, and hands-on support — from Exeter to Torquay and beyond.

Discover the top 2025 web design trends for Devon businesses — from mobile-first sites to local SEO and authentic visuals. Concept Fusion helps you create a website that connects, converts, and captures your local audience.

See how Concept Fusion helped Bowhayes Trees grow their digital presence with SEO, web design, and strategic campaigns — boosting traffic, conversions, and visibility across Devon.

Learn how pillar pages and seed posts work together to boost your website's authority, improve SEO rankings, and create a smarter content structure for lasting success.

Find out whether paid ads or organic growth will help your business grow faster. Explore the benefits of both strategies and how to build a smarter plan.

Learn how five simple on-page SEO tweaks can boost your rankings, drive more traffic, and improve your website’s user experience. Quick wins for lasting results!

Discover the 3 essential emails every sales campaign needs. Learn when to send them, what to include, and how to improve your open and click-through rates.

Plan promo campaigns with less stress and more strategy. Learn when to start, what assets you need, and how campaign kits help you stay on track.