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What to Look for in a Devon-Based Marketing Agency

  • Writer: Kerri Cuthbert
    Kerri Cuthbert
  • May 22
  • 3 min read

Choosing the right marketing agency is one of the most important decisions your business will make. Whether you're based in Totnes, Torquay, or Teignmouth, the agency you partner with will shape how your brand is seen, how your audience grows, and ultimately — how much you sell.


But what should you look for when hiring a Devon-based marketing agency? Here’s a guide to the must-have traits and signs that a local agency is the right fit for your business.


Dartmoor


1. Local Knowledge and Audience Insight


You want an agency that doesn’t just know marketing — you want one that understands Devon’s unique customer base.


That includes:

  • The seasonal ebb and flow of tourism in Torbay, Salcombe, or Sidmouth

  • The digital habits of city customers in Exeter

  • The tone that works for artisan or heritage brands in Ashburton or Crediton


Bonus Tip: Ask what other Devon businesses they’ve worked with and how they adapted strategy to local audiences.



2. Clear, Honest Communication


The best agencies are easy to talk to and make marketing feel less like jargon — and more like a plan.


Look for:

  • Transparent pricing (no vague “packages” hiding what’s actually included)

  • Friendly but professional tone

  • A willingness to explain ideas or data without condescension


At Concept Fusion, we pride ourselves on being a down-to-earth Devon team that gives clients clarity and confidence at every step.



3. Results That Matter — Not Just Likes


It’s easy to get distracted by vanity metrics (like followers or impressions), but a great agency will focus on what really moves the needle:

  • Enquiries

  • Bookings

  • Website traffic

  • Return on ad spend


Ask any potential marketing partner for case studies or examples of how they’ve grown a Devon business — whether it’s a Newton Abbot plumber or a holiday let in Brixham.



4. Multi-Channel Expertise


Your ideal marketing agency should be able to connect the dots across:

  • SEO (so people searching “local marketing help in Devon” find you)

  • Email campaigns that drive repeat sales

  • Social media that feels engaging and authentic

  • Google Ads and Merchant Centre to boost product visibility

  • Website support to keep everything cohesive and on-brand


Our team at Concept Fusion works across these touchpoints so your marketing isn’t fragmented — it’s strategic.



5. A Genuine Investment in Local Business


Devon businesses thrive when they work together.


Your agency should:

  • Support other local professionals (designers, photographers, printers)

  • Care about your long-term growth — not quick wins

  • Be available for in-person meetings if needed, from Bovey Tracey to Exeter


We’re not just a service provider — we’re part of the Devon business community, and we want you to succeed.



Questions to Ask a Marketing Agency Before You Hire Them


Here’s a quick checklist of smart questions:

  • Have you worked with businesses like mine before?

  • What’s your approach to local SEO?

  • Can I see examples of your campaigns?

  • How do you measure success?

  • What will communication look like week-to-week?


Don’t be afraid to dig deep. The right agency will welcome your questions and provide confident, helpful answers.



Looking for a Devon-Based Marketing Partner You Can Trust?


At Concept Fusion, we help ambitious Devon businesses grow through clear strategy, strong creative, and honest collaboration. Whether you’re a start-up in Teignbridge or an established business in East Devon, we’re here to help you thrive.


👉 Get in touch with our Devon-based marketing agency Concept Fusion to explore how we can support your growth.

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